Archive for hatred

he’s no brontez

Posted in web video with tags , , on April 8, 2010 by terry

but i  still laughed a little


Close, but No Cigar: An Open Letter to Etnies/32

Posted in snowboarding, Uncategorized with tags , , , , , , on March 14, 2010 by terry

To whom it may concern;

When I first heard about your decision to launch “The Bearics,” a web collaboration between 32/Etnies and Bear Mountain, I got excited. I always felt that a snowboarding version of the ultra-popular Berrics web format could bridge the gap between the huge budget annual videos and the low/no budget “park check” videos found on resort websites and/or various snowboard blogs. Between consumer point and shoot digital cameras outfitted with $30 magnetic fish eye lenses, consumer HD camcorders, or even an iPod nano it seems like everyone has the capability to film, edit, and produce snowboarding web content. Companies have started providing various types of cameras for their riders so they can provide kids in the midwest with a never-ending stream of thinly veiled marketing. Unlike soda manufacturers spending millions of dollars to develop an unholy sugar-water/extreme sports conglomerate that equates to the 21st century circus this type of marketing is actually beneficial for everyone.

Where’s the motocross at?? Those guys are CRAZY!

The company is getting publicity out and developing brand recognition, the riders are making names for themselves and furthering the progression of the sport, and a ceaseless stream of free entertainment becomes available to the consumer. The concept of a brand affiliating with one of snowboarding’s biggest destination resort to produce this type of material is excellent but your execution of said content has been lackluster at best.

I want to get the first point out of the way right off the bat because it’s a big one that is definitely the Achilles’ heel of the entire operation. Did you really think that a carbon copy of The Berrics’ website was a good idea? As if there hasn’t been enough instances of snowboarders and the snowboard industry harping their four-wheeled older brothers you guys went and outright copied the Berrics’ site to the T and provide a name pun to match. It’s as if the Berrics is the popular kid in middle school and you went out and bought all the same clothes in a futile attempt to appear cool. I’m sure there would still be plenty of people who would dismiss the project as a Berrics clone if there was a different name and site design but I doubt there would be nearly as much vitriol and “yeah I’m a snowboarder but I’m a TRUE SKATER AT HEART” based hatred clouding the entire package. Furthermore, what was up with the decision to change the video titles? Bangin’ becomes Beastin,’ Text Yoself turns into Holla at Ya’ Boy, so on and so forth. If you’re going to run with the ultimate imitation why bother snowbroing up the titles? It’s the only thing you change and you alter it for the worse. I don’t get it.

I really don’t like listening to people complain about the snow industry biting the skate industry so I’ll move on. My second beef with The Bearics is the exclusivity. I understand that you guys don’t want to spend a bunch of cash to showcase your competition’s riders but limiting the roster to your pro team (minus your token female, two euros, a loner and a 17-year-old who has won more money in one year than I have made in the last decade) really breaks down a lot of what makes The Berrics great in the first place. Part of why The Berrics has become so insanely popular is because you get to watch such a wide range of skaters all in one place. Yeah, I guess Nima and Bradshaw come off as polar opposites

but sometimes I just want to see some “Chris Cole embarrass Mike Vallely on a national stage” type shit, you know? The least you could have done was bring in some of your ams and hope for a Cory Kennedy moment.

The last thing I want to touch upon is the time-frame aspect of the Bearics. I don’t know exactly how many nights you spent filming under floodlights in the Scene at Bear for the Bearics. I do know that limiting the amount of time someone has to film a trick or segment is only going to result in diminished returns. The Berrics is a 7-day a week facility where people can go skate for a week just to film 10 tricks in one day for a Bangin’. Expecting people to film a Beastin,’ First Try, Game of Shred, and Battle Comma-oh, sorry, Corduroy King all in two or three days at Bear isn’t necessarily outlandish (especially given the amount of skill spread between the roster) but I’d rather see the snowboard equivalent of The Berrics be more of a long-term project rather than just another Bear private night shoot.

At the end of the day I still have to applaud you guys for finally sacking up and doing something productive. For all I know this year’s Bearics could be a test-run for a fully fledged program designed to produce more web content in the future. Regardless of whether or not Etnies/32 decides to continue The Bearics program I hope that somewhere riders, filmers, editors and management can work together to develop something more substantial that relies more on the strengths of snowboarding than regurgitating another bland skate knockoff. I could talk about this issue at length but I know that the general readership of snowboarding blogs tend to get distracted by shiny objects when posts exceed a few hundred words so I’ll cut it short here.



P.S. I can’t believe you didn’t commission Hondo as the imitation Reda.

looks like someone is catching feelings over this whole debacle…

Posted in Uncategorized with tags , , , , on November 15, 2009 by terry

TRCS (the real corey smith) decides to chime in on this krew/comune issue in the comments section on the ashbury website;

unfortunately he got caught up in the rap game when someone realized that there had been 20+ comments posted by the same IP which coincidentally was the same IP that his posts were made under

regardless of wether it’s a case of the entire comune offices being routed through one IP or corey having too much time on his hands it’s still god damn hilarious to read

what’s beef?

Posted in Uncategorized with tags , , , on November 15, 2009 by terry

Krew finally publicly announced their new snow team the other day by getting people to post this video all over the internet;

If you’re reading this site you probably already read a bunch other more important and frequently updated snowboarding blogs so this probably isn’t news to you. That’s cool, I’m not about to start dissecting their team selection or complain that their team is full of emos and how they should have got Bradshaw instead of whoever was your least favorite choice. I’m sure the next time I go to a party in Salt Lake I’ll hear this topic discussed at length sandwiched between a recap of the tricks that got thrown down at Brighton earlier that day and discussions of how totally epic this winter is going to be this year. No, what I want to talk about is the last four seconds of this promo video.

Look familiar?

Weird, right? Let’s look at the team lineup again;

Jon Kooley
Jordan Mendenhall
Nima Jalali
Will Tuddingham
Nick Dirks
Jed Anderson

Though all this transpired within only a week’s time; the transition made—the snow team intact of pros: Matty Ryan, Chris Bradshaw, Nima Jalali, Eric Messier, Nick Dirks, Tim Eddy, Jordan Mendenhall, […] plus the addition of Jon Kooley and Josh Mills—Comune is setting up for a soft release of Fall ’09 product.

So basically Krew guts half of Comune’s original pro lineup a year after they launch then fill out the rest of the team with three of the best “up and coming” or “about to blow” or “underappreciated” or “slept on” or “whatever stupid industry buzzwords/terms you want to use” dudes. Well, I guess I shouldn’t say that they gutted half of Comune’s pro team because rumor has it that Nick Dirks got cut for “not being marketable enough,” which is another post in of itself. ANYWAY Krew sets themselves up for a very formidable launch into the snow world and then throws a little fuel on the fire by flipping one letter for three seconds in a Vimeo video. Now, if it were me I would have swapped the Ns on all the names of the guys who rode for Comune in the past rather than shoehorning it in at the end but what do I know?

Now the question is “why even start some bullshit like this in the first place?”

They’re pretty much aiming for the same demographic. Yeah, I know that four examples of similar looking gear isn’t much to base an argument on but I’m going to blame it on Comune’s weak ass website where you literally have to put in a password to look at what clothes they have. Also I don’t make money off this website or anything so I am not going to spend a few hours on a Saturday night researching how contemporary clothing design is so incestual.

Anyway, you’ve now got two companies in the snowboard world looking to market towards slim fit dudes who don’t like wearing logo Ts and like to dress like normal people when they’re not snowboarding (and sometimes when they are snowboarding). I guess Krew is trying to appeal to all the snowboarding dopes who push around a skatepark once a month and constantly talk about how much cooler and legit skateboarding is than snowboarding. I’ll temporarily avoid the fact that One Distribution (Krew/Supra) have boomed in the wake of LA 20somethings harping dudes like Steve Aoki and agreeing upon Skytops and slim jeans as being the preferred uniform for drinking overpriced cocktails while listening to turds like this;
If you ignore the electronic frogskin abortion (new Cobra Dogs collaboration?) posted above then you can start to think about how funny it is that these two companies will probably be going at each other for the next few weeks. Don’t get me wrong, I think it’s awesome that the higher-ups at Krew are down to start a little shit and shake things up but let’s set things straight; this isn’t beef, this is more like watching conjoined twins have a slapfight over who gets to eat the last cupcake. Once we start seeing some print ad callouts in TWS or Snowboarder we can talk about “beef.” Maybe someday Corey Smith will get a little too tipsy at one of his openings and take a shot at some dude from Kamp Krew and then things will start getting really interesting but I’m not about to start holding my breath just yet.

Copying is the greatest form of flattery?

Posted in Uncategorized with tags , on September 6, 2009 by tdkyle





the fastest sac

Posted in bikes, Uncategorized with tags , , , on July 24, 2009 by tdkyle

hey terry i got your back

Posted in Uncategorized with tags , on July 20, 2009 by tdkyle